Screen image can be a double-edged sword.
It could ensure a stardom high if served in right doses. It could also exhaust a star’s popularity if overdone to death.
Bollywood,
where stardom is a slave to image, has forever seen its biggest names
step outside their comfort zone to give tested image a spin.
The tweak
is always aimed at surprising fans with something new, but at the same
time it has to be administered in a way it stays in sync with what the
particular star’s image primarily defines.
Ajay Devgn’s upcoming Action Jackson is an instance.
The
actor known for his intense, often hardhitting, roles was never known
to be much of a dancer, which is what he sets out to dispel in the
Prabhu Dheva film.
Playing
the rugged machoman as always, Ajay adds a funky twist to that image
donning the dancing shows for the breakdance-style retro groove,
Gangster baby, and the bhangra, Punjabi mast.
Source: http://www.dailymail.co.uk/indiahome/indianews/article-2854369/Bollywood-stars-break-mould-Katrina-Kaif-Ajay-Devgn-step-comfort-zone-screen-image-spin.html#ixzz3KVxBbnX4
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